Saudi-based Bateel, which runs 36 shops and 7 cafés in 16 countries, poised to expand Dubai: Bateel’s success as a business can be attributed to that rare marketing formula: being able to turn a staple food in the local diet into a gourmet experience.In doing so, Bateel has single-handedly brought about a sweeping transformation in the way dates are perceived by the local populace.
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Hence the decision was made for Bateel to create its own trademark and open its first retail outlet to sell its branded produce in Riyadh in 1992.
Bateel is an Arabic word which refers to the young off-shoot of a date palm, which can be used to grow a new tree.
Nature has blessed the area with sweet groundwater, a fertile soil and climatic conditions is just right for harvesting high quality dates.
Since the dates are produced to exacting standards, it was a given that Al Sudairy would present them as a premium offering.
Around the corner, glistening truffles in an array of colors call out to be tried.
Delicious looking date-filled cookies and biscuits in an adjacent case tempt further. According to general manager Jehan Kejbou, there are more than 400 date varieties.Kejbou says that about half of the customers coming in so far are familiar with the brand through word of mouth or travels in the Middle East and Europe.Later this month she plans to go to Beverly Hills, Calif., to open a pop-up boutique at the Four Seasons Hotel in a collaboration with them over the summer.Mediterranean cuisine Homemade Umbrian foul beans served with cucumbers, fresh mint, spring onions, sliced tomatoes, lemon, Italian extra-virgin olive oil and Arabic bread. Mediterranean cuisine White marinated tuna with french beans, baby potato, quail eggs, umbrian black olives, cherry tomatoes, grilled onions and bell peppers dressed with extra-virgin lemon olive oil.Mediterranean cuisine Whole-wheat bagel with chive cream cheese, scottish smoked salmon, onion and caper berries, served with healthy salad of kale and jir jir, sunflower seeds, goji berries, avocado and cherry tomato, coated in balsamic dressing.Mediterranean cuisine Quinoa tabbouleh, avocado, jirjir, roasted butternut, beetroot, zucchini, onion and grilled Halloumi , cherry tomatoes and kale pesto.