When online dating app Tinder launched in September 2012, it turned the matchmaking world on its head.Using your Facebook profile and GPS location, it could find you a mate – or at least a date – with the simple swipe of your mobile phone.Tinder opened up the online dating market, changing its reputation from the domain of desperate singles to one of fashion and fun.
Match Group, the online dating behemoth that owns the wildly popular Tinder, as well as other matchmaking companies such as Ok Cupid, and Plenty Of Fish, raised almost US$400 million in its initial public offering late last year.
Based on the IPO price, the group has a market value of about US$2.9 billion.
The best way out is to enable your dating app to provide partial anonymity where users see each other’s faces and names, but other personal details like place of work and study are not disclosed.
Implementing features such as profile rank encourages users to actively engage with your dating app.
Introducing features like Tinder’s Moments – where new photos appear just for twenty-four hours – motivates users to add new content every day and to regularly check for updates from others. Gamification can be implemented in various ways: through addictive tinder-like swiping features or by awarding users with badges when they complete all information in their profiles.
When it comes to retention, your goal is to make users come back to your app again and again.
Anonymity in dating apps is a double-edged sword – many users (women in particular) prefer to know that their date is a real person and want a background check, and the easiest way to do so is by connecting user profiles with social networking profiles.
At the same time people do not want their personal details disclosed.
As a result of our analysis we have come up with SWOT infographics that describe major challenges and opportunities for dating app development.
in free versions is often used as additional motivation to make users pay for premium plans.
When using geolocation it is best to let users decide how big the area of search is going to be.