When you’re planning on moving your business you may want to consider crafting a business relocation letter for each target audience.For example, you may want to let your customers know why you’re moving your business.
And you may end up enabling someone to reach out to you in a way they hadn’t tried before, like through social media. Your readers need to get the pertinent information, along with any messaging, quickly and clearly.
When writing your letter, include the following items, in order: After you write your business relocation letter, make sure you mail or email it three weeks before your move date.
Ultimately, whether you craft a separate message for each target audience, and what messaging you might want to include, boils down to several factors, including time and whether you think something like that is even necessary.
Many companies simply craft one letter and mail it to everyone they need to contact. The next step is determining how you’re going to contact the individuals and organizations on your mailing list.
The first component of your plan should be to build your mailing list or lists.
After all, you’re going to want to make sure everyone who needs to know about your commercial move is adequately informed.
Syndication is ideal for some companies and overkill for others.
It depends on your business and how you engage customers, vendors, and business partners.
When you mail your business relocation letter, make sure to syndicate the information if doing so could be beneficial.
Syndication means posting information from the letter on your website and using whatever social media channels you have to announce the move and start a conversation or drive traffic back to your website, where they can read about the move in more detail.
The options for your business relocation letter are postal mail and email.