Paul Chatwin, 51, runs the three-star Royal Clarence Hotel, which has a three-and-a-half star rating on Trip Advisor.
But the businessman was so fed-up with 'unfair' reviews he has taken to personally replying to less favourable ratings - with hilarious retorts.
The Don’t Wake Me Up singer uploaded a video onto Instagram which saw his 3-year-old daughter beaming as she held her new pet.
Wrapped in a blanket and wearing a nappy was a tiny baby marmoset, who later wriggled out and seemed to be sussing the adorable daughter out. ” While Royalty was clearly delighted with her new pet, followers of the singer slammed him for the “irresponsible” and “cruel” new addiction to his family.
It promises budget accommodation with clean rooms and a scenic view but Paul believes some guests unrealistically expect 'a five-star hotel with room service, i Pod docking stations and Whirlpool baths for £30 a night'.
He claims he only hits back when reviewers get their facts wrong - or when they libel his business.
” Chris isn’t the only star who has come under fire for wanting a marmoset monkey as a pet.
The animal, which featured prominently in the first few seasons of Friends as a pet for Ross Gellar, was also the adopted animal of choice for Justin Bieber back in 2013.I cannot magically create a double room for you.'There are currently 193 reviews on Trip Advisor for the hotel, of which 22% are excellent, 32% very good, 18% average, 11% poor and 17% terrible.'Some people just don't think,' added Paul.'It just upsets me really when people are allowed to write what they like.CHRIS Brown has come under fire after buying a pet monkey for his young daughter, Royalty.He told one 'I'm not here to be nice to every guest' and another who complained no double rooms were available was told he could not 'magically create' one.Another guest at the hotel in Burnham-on-Sea, Somerset, was told to 'stick with your corporate hotel chain and their soul destroying square box rooms'.We also offer one or two escorted set-departures every year for those travellers who prefer to travel in a group.