But there was another source even more dangerous: other Internet startups. " I said "Oh, ok." Because I didn't realize either how much search traffic was worth. If they had, Google presumably wouldn't have expended any effort on enterprise search.By 1998, Yahoo was the beneficiary of a de facto Ponzi scheme. One reason they were excited was Yahoo's revenue growth. The startups then used the money to buy ads on Yahoo to get traffic. If circumstances had been different, the people running Yahoo might have realized sooner how important search was.
Led by a large and terrifyingly formidable man called Anil Singh, Yahoo's sales guys would fly out to Procter & Gamble and come back with million dollar orders for banner ad impressions.
The prices seemed cheap compared to print, which was what advertisers, for lack of any other reference, compared them to.
But unfortunately Yahoo actually tried to be one, sort of.
Project managers at Yahoo were called "producers," for example, and the different parts of the company were called "properties." But what Yahoo really needed to be was a technology company, and by trying to be something else, they ended up being something that was neither here nor there.
Monday, January 29, 7- pm, Chicago Avenue & Main Street Branch Aging writer Kilgore Trout, finds to his horror that a Midwest car dealer is taking his fiction as truth.
What follows is murderously funny satire, as Vonnegut looks at war, sex, racism, success, politics and pollution in America and reminds us how to see truth.
Advertisers were willing to pay ridiculous amounts for banner ads.
So Yahoo's sales force had evolved to exploit this source of revenue.
But they were expensive compared to what they were worth. This was why they were trying to get people to start calling them "portals" instead of "search engines." Despite the actual meaning of the word portal, what they meant by it was a site where users would find what they wanted on the site itself, instead of just passing through on their way to other destinations, as they did at a search engine.